What is SEO (Search Engine Optimization)?

Introduction

SEO means Search Engine Optimization is an art to improve the visibility of a website in search engines. Great SEO means more organic visitors to the website.

So, if you want to get complete knowledge about Search Engine Optimization, then read this whole article carefully.

Definition

SEO stands for Search Engine Optimization. It is a process to get more organic visitors to your website.

How SEO Works?

You must sometimes wonder how Google shows only a few links out of thousands of links in search results. How he indexes the links to show in the top 10 search results. So here is the answer.

And the answer is simple. It's all done by crawlers. Every search engine has different crawlers.

Now the question is "What is this crawler" And the answer is "A crawler is a program that goes to the websites available on the internet and finds the information about the content of those websites." The Crawlers bring this whole information to their servers and save it in their database.

And when a user searches something on search engines like Google, etc. then they filter their database with the user query, and there is an algorithm that decides which website ranks on 1st position and which websites rank below it.

And then a list of websites has been shown on the screen of the user. Every search engine uses different algorithms to decide the ranking of a website. And SEO works that they make the content of the website algorithm friendly.

And the benefit of it that when algorithms scan your website, then they found your website more appealing to rank on search results. So that the chances of your website being ranked will be increase. And You get more organic traffic from search engines. And it helps your website to grow.

This is how SEO works. Hope you understood it.

Now let's see how you can make your website SEO friendly?

How to make your website SEO friendly?

To make your website SEO friendly, follow some steps given below:

1. Fix the niche of your website.
2. Add keywords in your posts.
3. Links to other trusted websites with relevant content.
4. Use keywords as Permalinks.
5. Optimize the images
6. Use SEO tools.
7. Index your website in search engines.

1. Fix the niche of your website:

Make sure that your blog or website should be on a fixed niche. Suppose that if your website is about tech, health, education, etc. then the visitors will not allow notifications from your website because they are looking for a particular topic. And they want nothing else than their interest. So, first decide a niche of your website and work on it.

2. Add keywords in your posts:

If you want to make your posts SEO friendly, then you must have to do it. Select some keywords with low competition and high search volume. And use these keywords in such a way that your post looks normal and anyone cannot find the keywords from your post easily. And your keyword density should be only 3 to 4%. It really helps you a lot in SEO of your website. And it also helps you in ranking of your website.

One more thing, always add your main keyword in Headings, subheadings, and meta descriptions. So it will be easier for search engines to find the information on your website to add in his database. And your website will rank earlier on search engines.

3. Links to other trusted websites with relevant content:

Always remember one thing that you need backlinks for your website to grow, and it will be possible when you link other websites. And there is one more benefit of it and that is it will help in the growth of your website because if there are many links available in a single post then that post considered a trusted post. So you have to link other websites to your website.

4. Use keywords as Permalinks:

Use your main keyword as permalink of your post. Because it will increase the chances of your website to rank on google. And the important thing is that you don't have to use hyphens (-) in your post permalink. as it will mix up your keyword. And use only one word in the permalink of your post as it allows your website to rank on all the keywords related to your main keyword. So always remember to use the keyword as a permalink.

5. Optimize the images:

This is a very important part of SEO. Optimize your images for the best results. Because if any user searches only for images, then the images used in your post should be rank there. So Image Optimization is necessary. And if you don't know how to optimize images for SEO, then I'll tell you. To optimize your image, follow these steps:

• Place your keyword as the name of the image.
• In alt text, type your keyword on which you want to rank your image.
• Add a caption related to your keyword.

Click to Read More about Image Optimization.

6. Use SEO tools:

If you are using WordPress for your website, then this is a great thing because WordPress allows you to install many plugins for the SEO of your website. You can install any plug-in you want for the SEO of your website. 
But if you use Blogger, then you can't install plug-ins on it. As it provides you free web-hosting and domain name.

7. Index Your Website in Search Engines.

It is most important to index your website in search engines. For this you can use Google search console. And Submit your sitemap there. If you want to know more about this, then you can read this article - How to Submit Sitemap to Google.

Conclusion:

Today, we learned the many things let's see a brief description of it. 

1. Definition Of SEO.
2. How SEO Works?
3. How to make your website SEO friendly?

So Guys, that's all.

And if you want to know more about SEO and want to rank your website on Google, I recommend you to read this article - How to Rank a Website on Google?

And if you are new to Blogging and want to create a new website, then you must read this article - How to Create a Website?

Thanks for the time.