Introduction:

On-Page SEO is an art to optimize the content of a website for the search engines and users. This is a technique to rank your website higher.

on page seo
This is the complete guide to on-page SEO in 2020.
Here is a summary that you will learn today:

· On-Page SEO basics.


· Optimizing the content.

· On-Page SEO Techniques.

Let’s get started.


On-Page SEO Basics:

So, let’s start with the basics of on-page SEO.


What is On-Page SEO?

On-page SEO is an art to optimize the content of a website for the search engines and users. This is a technique to rank your website higher. Normal on-page SEO includes optimizing the content, optimizing the title and descriptions and creating internal links.


Importance of On-Page SEO:

I’m sure that you must have wondered at some time whether traditional SEO works in 2020 or not.

And the answer is ‘Yes’.
Here is a proof. Google officially mentioned it in his “How search works” report.

how google works

And still, Google crawls the website for a particular keyword. As you can search for any competitive keyword in Google search, and you find that keyword on every website. This is the importance of On-Page SEO.



Optimizing the Content:

Use your Focus Keywords in initial words:

This is an old technique, but it also works in 2020. You have to just add your focus keywords in the initial words of your articles. For example, if my focus keyword is “SEO”, then I should add this keyword in the initial words of my article.


And the benefit of it is that Google adds more weight in the keywords that see early, so there are more chances that your website ranks in search results.



Using Keyword:

I think you probably hear that you should not use your keyword many times in your web pages. And this is almost true. But Imagine if your main keyword is “What is On-Page SEO?” and you had just used this keyword once in your post, then what are the chances of your website being ranked. The chances are very low because you did not tell search engines properly about the content of your web page. And suppose, if you use the same keyword 5-times in your post and your post has around 5000 words, then what is the chances of your website being ranked. The chances are high, because you told the search engines about your content properly. And you also used 6000 words on that webpage, which is good, so there are more chances that your website ranks. You don’t have to calculate the keyword density etc. you just have to tell a few times in your post about your content naturally using the keyword.


You don’t have to do Keyword Stuffing or anything like that, you have to just tell the search engines about your content a few times using keywords. And if you follow this step, there are more chances that your website ranks.



External links:

Giving links to other trusted websites works much more than the keywords in ranking of a web page. Because imagine, you publish a post in which you tell about SEO or anything else, and you give 4 external links in your website with relevant content that has already ranked in Google, then it will be easier for Google to know about the content of your website because you have given links to the websites to whom Google know.


So Google thinks your website also has the same type of content. And it will try to rank your website on that keyword on which those other websites rank. So always give external links.



On-Page SEO Techniques:

Make Unique Title and Description:

This is one of the most important factors for on-page SEO. This helps you to make a rich and solid impression on users. And one more benefit is that this will make your website different from others. Your website will be unique. And it also improves your rankings.


Because Google wants to prefer unique articles to the user, so they get a different experience. And if the title and description of your web pages will be unique, then there will be more chances that your website ranks earlier. So, always make unique titles and descriptions for your webpages.



Make short URLs:

If you want to rank your website on multiple keywords, then you have to make short URLs of your web-pages. The benefit of it is that there will be more chances that your website ranks on the keywords related to your main keyword.


Add a keyword in the URLs of your web-pages:

As I told if you want to rank your website on multiple keywords then you have to make short URLs. But there will be no benefit of it if you will not use your main keyword in the URLs of your web-pages. It works as a signal for search engines to know about the content of your webpages. So Always add your main keyword in the URLs of your posts or pages.


Add some emotions in your titles and meta-descriptions:

As a CTR study, emotional titles get 7% more clicks than others. Because, after reading the title and meta description, the user becomes emotional and click on your web page.


Ask a question in the title of your webpage:

This is the most important technique for On-Page SEO. And the technique is that you have to ask a question in your title tag. The benefit of it will be that when a user sees your post’s title, then he will sure what he will find on that webpage. So if you want to rank your website in search results, then ask a question in the title of your webpage. It will help you a lot.


Add keywords in your article:


Did you ever see a webpage that ranks without a keyword? No. So you have to do the same, you have to just add your main keywords in your post a few times. But don’t forget about keyword density. Else your work gone wrong. So always add keywords in your posts or pages.



Make your post-user-friendly:

If you want to increase the traffic of your website, then you have to make user-friendly posts. Because when a user reads your article and find your article friendly and helpful, then there are more chances that he will visit your website again. The benefit of it will be that it will throw a good impression on Google. And Google shows your website to more peoples. And it will increase your organic traffic.


Images Optimization:

Image Optimization is a very important factor in SEO. If your images are optimized then there are many more chances that the traffic of your website will increase. And if you want to know how to optimize images, then you must read this article - How to optimize images for SEO.

If you want to learn about SEO, then I recommend you to read this article - What is SEO (Search Engine Optimization)?



Increase your Site speed:

The Speed of a website is a very important factor in rankings. So, you have to make your website fast. To do that, you can use a Google tool name PageSpeed Insights.

That’s all! I hope you like it.
And comment below what you like the most in this article.

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Thanks for the time.

3 Comments

  1. Hey, Aniket. Your article helped me a lot in doing On-Page SEO for my website. Thanks for providing such great information.

    ReplyDelete

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