Off-Page SEO is a very important factor to rank a Website in search engines. So, today you will learn everything you need to know about Off-Page SEO.

off-page SEO

Let's start with the basic information of Off-Page SEO.

What is Off-Page SEO?

Off-Page (off-site) SEO means the actions taken outside of your website. It impacts your website rankings in search engines.
It tells search engines what others think about your website.
It helps your website to become popular on the Internet. Mainly, it includes link building. For example, if a website has 100 quality backlinks and second website has 50 quality backlinks, and both website has the same content.

Then, there are more chances that the first website ranks earlier than the second website in search engines.

Before going ahead, let’s know what is a backlink?

What is Backlink?

Backlink is the link to a website that is available on other websites. For example, if your website has great content then some people who had read your post and found helpful for his website’s visitors they gave a link to your article in his article.

And that link is called a backlink. The more the backlinks the more the popularity of your website. Backlinks works as a vote for the search engines to show your website in search results. It also increase the domain authority and page authority of your website.

There are two types of backlinks:

1. Do-follow backlinks.

2. No-follow backlinks.

1. Do-follow backlinks:

Do-follow backlinks are the backlinks that are visible to crawlers. For example, if anyone gives a do-follow backlink on your website, it means when a crawler will crawl that website, then he will see your website link there, and after crawling that website, he will come to your website through that backlink.

Only do-follow backlinks works as a vote for your website.

2. No-follow backlinks:

No-follow backlinks are the backlinks that are not visible to crawlers. It comes with a rel=”nofollow” attribute. Mean that if a website gives a no-follow backlink of your website on his website, it means they do not support your website, they just given the link for his visitors. It is visible to people that visit that website. So no-follow backlinks can be used to drive traffic to your website.

Importance of Off-Page SEO:

Search engines are improving constantly but I think there is a same factor to rank a website in search results and that is backlinks, which is the main part of off-page SEO. So, it increases the importance of off-page SEO. There are many more benefits of off-page SEO. 

Off-Page SEO vs On-Page SEO:

Off-Page SEO refers to the actions taken outside of your website to improve search engine rankings. Link building is the main part of Off-Page SEO.

Whereas, on-page SEO refers to the actions taken inside the website to improve ranking.

For example if I contact someone to link me on their website, that’s off-page SEO and if I make some changes in my website to improve its rankings, that’s on-page SEO.

Other things included in Off-page SEO:

Link building is the main part of Off-Page SEO, but there are many more things that we have to do for off-page SEO of a website.

    o Guest Blogging.

    o Social Media Marketing.

    o Influencer Marketing. 

How to do Off-Page SEO of a website?

Now, we know about Off-page SEO and its importance. But the biggest question is 'how to do off-page SEO for a website?' 
And the answer is simple. You have to create some do-follow and some no-follow backlinks of your website on a trusted website. I know, you might be thinking when no-follow backlinks are not visible to search engines, then why we create those types of backlinks. And the answer is that no-follow backlinks give a signal to search engines that you are a genuine person. You did not use paid backlinks. And all the backlinks are naturally created. And if all of your backlinks are do-follow backlinks, then Google and other search engines count this as a spam and think that you are not a genuine person, mean that you have purchased the do-follow backlinks. And I also recommend you to not buy backlinks. Try to create a balance in do-follow and no-follow backlinks. You can use a 7:3 ratio for backlinks. Mean if you have 100 backlinks then almost 70 backlinks should be do-follow and others should be no-follow. It will create a balance in backlinks. And also it doesn't count in spam.


Off-Page SEO is the action taken outside of your website to improve your website's rankings. It really matters a lot to bring your website in search results of a search engine. For Off-Page SEO, you can create backlinks of your website.

Thanks for the time.
Stay Tuned.

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